Sam Eder

CEO & Co-founder, Big Wheelbarrow


From Farm to Fork: How Technology is Revolutionizing the Agriculture and Food Industry and Improving Customer Experience

Sam Eder, CEO & Co-founder, Big Wheelbarrow. An Anthropologist by training, Sam is obsessed with the intersection of culture and digital transformation. Throughout his career, Sam has worked with some of the world’s most recognizable brands to create and execute strategies that take advantage of emerging technological solutions to interact with their customers, employees, and the public at large.

In 2016, he connected that expertise to solve the problem of our food supply with a team of people also passionate about local food. The result is Big Wheelbarrow, an award-winning software platform that helps large grocery store chains to create smart hyperlocal fresh supply chains. Quickly becoming an industry leader, Big Wheelbarrow’s digital solution helps food retailers tap into the power of small local suppliers to bring in the freshest food from farmers and food producers in the communities they serve.

Headquartered in Buffalo, NY, Big Wheelbarrow help facilitate over $4M in local food transactions in the Northeast and is expanding nationally. Fast Company recently recognized the solution as one of 2023’s World-Changing Ideas in Agriculture. Learn more at https://bigwheelbarrow.com

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